For many people Ariel means one thing, detergent! You buy it from market and put it inside your washing machine, there is no passion no excitement. Basically you don’t create emotional relationship with a detergent. 
But you will fall in love with these Ariel! Ariel is a British lunatic car manufacturer. Why lunatic? That’s the only road legal car which is very similar to Formula 1 car. It does not have a roof, not a boot, no electric adjusted seat, no parking sensors. It has one engine and four wheels with lunatic acceleration capability. The “normal” one with 300 horse power can reach to 100 kph in less than 3 seconds. That is the Veyron territory with the price of a chewing gum!
Engineers in Ariel thought that 300 horsepower is not enough for a car which does not have a roof and they decided to put more horses into engine. Now it has more than 500 horsepower with same car. It will be a limited edition to prevent sudden increase on widows. However it still offers less than three seconds reach 100 kph but I am pretty sure, that acceleration will be the most unbelievable acceleration for a machine with four wheels. If I have chance to drive a Veyron or an Ariel Atom V8, I would definitely try the Ariel.
It is nearly impossible to spot one on street, the only opportunity to feel the Formula 1 car behaviour, it has everything which you could except from a car. But be aware small insects or fly can enter to your mouth while driving :)
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Ariel
