2010 AC Schnitzer MINI E Police Look

2010 AC Schnitzer MINI E Police Look

2010 AC Schnitzer MINI E Police Look

2010 AC Schnitzer MINI E Police Look

2010 AC Schnitzer MINI E Police Look

2010 AC Schnitzer MINI E Police Look

2010 Mini Beachcomber

2010 Mini Beachcomber

2010 Mini Beachcomber

2010 Mini Beachcomber

2010 Mini Beachcomber

2010 Mini Beachcomber

Mini the Mini: I don't want anymore new Minis!!!!!

Mini became very aggressive to extend its product range like a handbag company. Their aim is to make more money, more cars and more dullness. Actually dullness is very subjective for Mini. For many people, Mini is something really special like an iPhone but they don’t know why they buy it. Mini is the best handling small car on market with independent rear suspension and communicative steering wheel, but who care? I guess only twenty percentage of the current owners pay attention to these details and the rest is a consequence of popular culture. Therefore I compare Mini with handbag brands.

Instead of being exclusive, Mini decided to offer anything kind of weird vehicle. With the last innovation Mini Countryman, they shifted into a new level of craziness. I think these creative ideas are coming from Germany, BMW HQ. British brands are not obsessed with extension this much.

Extending vehicle range like extending handbag range, helps to generate more money but also helps to ignore your core values. For instance, Mini as a size! But with Countryman, the small SUV of Mini is far beyond mini size. That’s a huge SUV for Mini and introduced with the urgency to eat the market share before Range Rover Evoque arrives next summer.

I thought this very creative marketing strategy ends up with Countryman but noooo! Mini is planning to introduce more interesting vehicles; two doors Countryman and a three seated city Mini. I really wonder what was the aim of current Mini? Did not market it as a small city car? And now you will introduce a Mini for city.

I really wonder where you have these ideas to introduce really “interesting” vehicles like these. Which expensive marketing report is suggesting that, there are some people on earth who don’t like current Mini and found it big and they want to have a city Mini with three seats! If you ever read this blog please let me know through the email button in the right hand corner.

As Mini introduces more “interesting” vehicles, it will be become a more senseless brand. Good thing is, you will be marketing lecture books as an adverse example!

The undercovered Mini will be revealed in London on 23rd of September at London Design Festival and BMW design will be there. Don't miss it ;)

Pictures' Copyrights

Mini and Louis Vuitton

Mini Countryman 2011

Mini Countryman 2011

Mini Countryman 2011

Mini Countryman 2011

Mini Countryman 2011

Donut taste Mini application

I don’t like to consume or prefer pointlessly popular brands like Mini and Apple. I don’t say these brands are bad or worthless but they are over exaggerated. They might be offering very special functionality but their emotional benefits placed higher than the functionality.

However I own an iPhone 4 which drives me crazy all the time but I like the application very much. Especially there is one application that I was waiting for long years. It is like waiting for a hot donut from Krispy Kreme. iStore is not offering donut! It is the Mini’s iPhone application, Mini Connected!

This new application is offering very basic but very satisfying function. You can see what is wrong in your car by connecting your iPhone to your Mini. I know this sounds a bit weird but I always envy the machines in workshop which diagnosis the car’s problems. And it is nearly impossible to own one, because they are very expensive. However Mini is offering this satisfaction free by iPhone!

Also you can see the level of your fuel, range and total distance. These are board-computer functionalities but the diagnosis is a great function! Unfortunately I don’t have a Mini and I could not test the diagnosis function. But I won’t be buying a Mini to try this function. I just liked it :)

If you wish you to understand what is wrong in your Mini, you have the application! I hope that other manufacturers will also offering this donut taste application.

iTunes link: Mini

Pictures' Copyrights

Mini and Me

MINI Crossman SUV Spy Photos and Rendering

Here are the latest spy photos and artist illustration showing the MINI Crossman wearing little disguise. Previously known internally as “Colorado”, last month we brought you news that the MINI compact crossover would be named Crossman. Essentially a Clubman wagon with all-wheel-drive and a higher ride height, the Crossman attempts to attract a broader “male” audience by making the Clubman more rugged. The Mini Crossman is expected to hits markets in 2010.



Related entries:

MINI's Crossover Gets A Name