Through much of the last decade, Renault's product lineup lived up to the long-standing French reputation for peculiar design. This was particularly true of its flagship model, the bizarre looking five-door hatchback Vel Satis. That unsuccessful model is now set to be replaced by a much more conventional looking four-door sedan dubbed the Latitude. The Latitude is built on a stretched version of the mid-sized Laguna platform and shares its powertrain options, including the new 3.0-liter diesel V6.
The Latitude is based on the Renault Group’s 2010 Samsung SM5 sedan — which itself is based on the Renault Laguna — that recently went on sale in South Korea. Renault has today provided the first glimpse of its latest international status-enhancing family saloon, Renault Latitude. The Renault Latitude will replace the discontinued and controversial Vel Satis hatchback. Tailored to meet the demand of its different markets, Renault Latitude's specification will deliver the car's different customers a truly high-end package that will position it as the spearhead of international Renault's saloon car range. It will be shown at the forthcoming Moscow Motor Show, Russia, and is due to go on sale this autumn in Asia, Africa, Russia, Turkey, Gulf, Australia and Mexico.
European version of Renault Latitude will be one of the principal new attractions of the 2010 Paris Motor Show where visitors will get a chance to examine its interior design, while full details of the model’s equipment lists and engines ranges will also be released. The international media will be invited to road test Renault Latitude before the end of 2010, and sales will begin shortly afterwards. The contours of the grille are flanked by distinctive bi-Xenon adaptive directional headlights, while chrome embellishments contribute to the unmistakable impression of dynamism and status exuded by the car's overall lines. Its rear-end forms point to ample boot space, and the new car can effectively claim one of the biggest boots in its class. The rear lighting signature employs LED technology and harmonizes perfectly with the chrome rear strip which carries the new model's name: Renault Latitude.
Based on the same architecture as New SM5, which was recently launched in the Korean market, Renault Latitude profits extensively from Renault's engineering expertise. Occupants benefit from a comfortable, silent ride, as well as a particularly precise chassis and a choice of powerplants that are sure to give it a decisive edge over its rivals. The complete equipment list, which will be revealed at a later date, places the emphasis on innovation and travelling comfort, including a dual-mode air ionizer with double fragrance diffuser, triple-zone climate control, a massaging driver's seat, Bose Premium audio, the Renault hands-free card, etc.
Pushing the limits of design, in terms of creativity sometimes cause terrible products. In terms of design, Renault is one of the very well respect company for concept cars and terrible at transferring to production. I don’t know how they manage to destroy a concept car in manufacturing process but it should be thought in operations management lecture as a case. 
Renault Wind Roadster is a very good example for ugly Renault design. Actually the concept car version was also ugly. Anyway, I never noticed this car on advertisements. There were many in everywhere but the car was looking so weird and it never caught my attention. However it reminded me something very similar to this, Louis Vuitton Géronimos hip bag. This hip bag has the same characteristics as the Wind Roadster, looks weird and don’t know what to do with it. I have no idea how to use this bag for in men fashion, this product is present under “men” section not “women”. 
Wind Roadster shares one more interesting with Ferrari 575 Superamerica. They both share the 180 degree turnable hard top. You just push a button and top of the car moves to top of the boot. In Ferrari, there was not cover and when you want to close your top, you will have the bird poo inside your side. Hopefully Renault did place a cover to prevent this unpleasant experience. Still Wind Roadster is ugly and probably it will disappear after end of its life-cycle.
